随着互联网与经济社会的联系逐渐加深,数字经济成为推动经济社会快速发展的重要动力,且逐渐在全球范围内形成数字经济的发展热潮。我国正式提出“数字经济”的概念较晚,但数字经济势头发展迅猛,到现在,数字经济已经在我国 GDP中占到了将近三分之一的份额。因此,改进数字生态系统管理对促进国民经济持续健康发展具有重要意义。
数字经济是中国经济实现可持续发展的重要路径。数字经济的发展一方面能够平衡不同区域之间过大的经济差异,另一方面还能够为不同区域的人们带来经济发展转变的新机会。它正逐渐改变人们的生活观念和思维方式,推动形成数字信息取之于民用之于民的良性循环。本书充分分析数字经济的未来发展前景,对数字化与制造业、实体经济、公共服务等方面的融合发展展开讨论,期望数字经济在优化就业结构、平衡收入差距、推动创新创业等方面释放更大能量。由于编者水平有限,书中难免出现错误,恳请广大读者批评指正。
本书主要从七个方面来探讨数字生态系统管理的改进措施,具体包括数字化转型、数字化平台商业模式、数字平台企业的发展及影响、数字财务与经济数字化、数字化转型工具包、数字化转型实践以及数字经济的社会意义等。
第一章 社会经济系统下的数字化转型 ······················································· 1
第一节 信息技术推动数字经济发展 ···················································· 1
第二节 数字化转型为经济新发展赋能 ················································· 4
第三节 数字平台:数字化转型工具 ··················································· 11
第四节 数字化转型的基础设施建设 ··················································· 13
第二章 数字化平台商业模式 ·································································· 20
第一节 O2O 平台··········································································· 24
第二节 B2B 平台 ··········································································· 30
第三节 B2C 平台 ··········································································· 38
第三章 中国数字平台企业的发展及影响 ··················································· 41
第一节 数字平台企业影响商业发展 ··················································· 45
第二节 数字平台企业影响社会生活 ··················································· 49
第三节 数字平台企业发展存在的问题及改进建议 ································· 51
第四章 数字财务与经济数字化 ······························································· 59
第一节 数字经济发展原则 ······························································· 59
第二节 数字经济发展水平的评估 ······················································ 71
第三节 数字经济发展的路径和趋势 ··················································· 90
第四节 数字经济发展的影响因素及作用机制 ····································· 130
第五章 数字化转型工具包 ··································································· 139
第一节 数字经济发展面临的问题 ···················································· 139
第二节 促进我国数字经济健康发展的建议 ········································ 142
第三节 企业数字化转型的内容及问题 ·············································· 146
第四节 政府数字化转型的路径及实践 ·············································· 155
第五节 数字与科技的相互促进 ······················································· 160
1第六节 金融业的数字智能应用 ······················································· 169
第六章 数字化转型的生动实践 ····························································· 175
第一节 制造业的数字化转型 ·························································· 175
第二节 实体经济的数字化转型 ······················································· 181
第三节 数字化公共服务 ································································ 185
第七章 数字经济的社会意义 ································································ 192
第一节 数字经济推动就业结构转变 ················································· 192
第二节 数字经济影响收入差距和社会消费 ········································ 198
第三节 数字经济推动创新创业 ······················································· 201
参考文献···························································································· 208