TikTok Live E-commerce: Innovative Models & Market Influence
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i5.2861
Abstract
With the development of social media, TikTok live e-commerce has gradually emerged, transforming traditional consumption patterns and brand marketing strategies by seamlessly combining entertaining content with e-commerce. Through content-driven sales models and the seamless integration of social interaction and immediate consumption, TikTok has not only enhanced the shopping experience for users but also posed challenges to traditional e-commerce models. Its successful experience has brought new business insights to the global market. However, in the context of technological development, global expansion, and market competition, TikTok live e-commerce still needs to address multiple challenges to maintain its innovative edge and market position.
Keywords
TikTok live e-commerce; innovative mode; market impact
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