AI technology in global cross-border e-commerce: applications and impacts
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v8i3.5237
Abstract
The global cross-border e-commerce landscape is undergoing a profound transformation, driven by the rapid integration of artificial intelligence (AI) technologies. This paper provides a comprehensive analysis of AI's multifaceted role in this dynamic sector. It systematically examines its principal applications across supply chain optimization, personalized marketing, customer service automation, and risk management. The study further evaluates the subsequent impacts on operational efficiency, consumer experience, and competitive dynamics, highlighting how AI serves as a critical enabler of scalability and internationalization for businesses of all sizes. Concurrently, the paper addresses the significant challenges and ethical considerations inherent in AI adoption, including data privacy, algorithmic bias, and regulatory compliance. Finally, the study explores emerging trends and offers strategic recommendations, positing that the strategic and ethical deployment of AI will be a paramount determinant of success in the future of global digital trade.
Keywords
artificial intelligence (AI); cross-border e-commerce; machine learning; supply chain optimization; personalized recommendation; natural language processing (NLP); predictive analytics; ethical AI
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