Research on AIGC technology application in digital media art creation
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v8i1.4993
Abstract
With the rapid development of generative AI, AIGC has reshaped the creative logic and production mode of digital media art. This study adopts a mixed method of quantitative and qualitative analysis, taking 520 artworks (2020-2025) as samples and 10 typical cases for in-depth study. The results show AIGC improves creative efficiency and enriches expressive forms but faces challenges like lack of originality and ambiguous copyright. It constructs a theoretical model, provides practical guidance, and supplements empirical research on technology-art integration.
Keywords
AIGC technology; digital media art; art creation; creative efficiency
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