Cognitive Analysis of Multimodal Metaphors in Chang An
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v7i4.3884
Abstract
Chang An, an animated film blending historical narrative with poetic and painterly aesthetics, achieves
cross-media transmission and cognitive reconstruction of cultural imagery. Based on conceptual metaphor theory and
multimodal discourse analysis, this study explores how the synergistic interaction of visual, auditory, and linguistic
modalities constructs metaphorical meaning, while analyzing its cognitive mechanisms and cultural connotations. Findings
reveal that the film predominantly employs visual-textual multimodal combinations, often contrasting different
representations of the same object to convey meaning. The research highlights the cognitive function of multimodal
metaphors in historical-cultural films, offering theoretical insights into the modern translation of traditional cultural
symbols.
Keywords
multimodal metaphor, cognitive analysis, traditional culture dissemination, Chinese animation
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[5] Lakoff, G., M. Johnson, Metaphors We Live By, Chicago: The University of Chicago Press; 1980
[6] Feng, D., Zhao, X.. Multimodal metonymy and meaning construction in visual discourse. Foreign Language
Journal. 2017;06 (002), 8-13.
[7] Lan, C., Cai, Y.. A cognitive linguistic approach to multimodal metaphors in television commercials: A case study
of Head & Shoulders advertisements. Foreign Language Research. 2013;05 (006), 17-23.
[8] Li, Y., Jiang, Y.. Multimodal discourse studies: Origins, perspectives and trends. Foreign Languages in China. 2022; 02(007), 54-62.
[9] Zhang, D.. Toward an integrated theoretical framework for multimodal discourse analysis. Foreign Languages in
China. 2009;6 (01), 24-30.
[10] Zhao, X.. New developments in conceptual metaphor research: Multimodal metaphor studies - A review of
Forceville & Urios-Aparisi's Multimodal Metaphor. Foreign Language Research. 2011; (1), 1-10.
[11] Zhao, X.. An integrated model of multimodal metaphor construction: Case studies of political cartoons. Foreign
Language Research. 2013; (5), 1-8+112.
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