A Study on Cultivating Intercultural Communication Competence of Students at Beijing Hospitality Institute Based on the Evaluation Standards of the Intercultural Competence Competition
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v6i8.2490
Abstract
This study examines the current state and challenges in cultivating intercultural communication competence among students at Beijing Hospitality Institute in the context of globalization, and proposes corresponding improvement strategies. With the advancement of economic globalization, intercultural communication competence has increasingly become crucial for international business and career development. As a base for nurturing international hospitality management talents, enhancing the intercultural communication competence of BHI students is particularly important. However, shortcomings in areas such as English proficiency, curriculum design, teaching materials, and faculty allocation have hindered the development of students' intercultural communication competence. By analyzing the evaluation standards of the "FLTRP Cup" Intercultural Competence Competition for university students, this article proposes a training plan that includes cultural knowledge, emotional attitude, and behavioral skills. It aims to comprehensively improve students' intercultural communication competence through curriculum reform, international exchange, and simulated practice, to meet the professional demands of the globalized hospitality industry.
Keywords
intercultural communication competence, intercultural competence competition, evaluation standards
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