Region - Educational Research and Reviews

This study aims to explore the interaction between public design experience and tourists' emotional connection in shaping the brand image of a place. With the rapid development of tourism, the brand image of a place is becoming an important factor to attract tourists, and the importance of public design experience as the main way of interaction between tourists and places is becoming more and more prominent. In this study, the theoretical foundations of public design experience, tourists' emotional connection and place brand image are firstly summarized through literature review. Visitors' emotional connection plays an important mediating role in this process, and the synergistic effect of design experience and emotional connection is further emphasized. The results of this study provide useful insights for tourist attractions and urban planners, that is, they should pay attention to the details of public design and the exploration of tourists' emotions, in order to enhance the brand value of the place.