Region - Educational Research and Reviews

In recent years, while promoting the economic development of e-commerce, the socio-economic development has also imposed higher and more demanding requirements on the talent cultivation in the field of e-commerce. Higher vocational colleges shoulder the important task of cultivating high-quality technical and skilled talents. However, based on the current situation, there still exists a certain deviation between the cultivation of e-commerce professionals in higher vocational colleges and the demands of the industry and enterprises for high-quality talents, which has impacted the quality of talent cultivation in these institutions. Taking the "Double Eleven" and "618" sales promotions of the E-commerce School of Luoyang Vocational College of Science and Technology as examples, students underwent a six-week customer service training program. This program aims to explore the reform of practical teaching modes for e-commerce majors in higher vocational colleges, relying on the "platform + business operations" model, and aiming to enhance students' innovation and entrepreneurship abilities by fostering their innovative consciousness.