Exploring Revisit Intentions of Senior Tourists in Rural Tourism
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v6i10.2706
Abstract
The senior population has steadily grown in importance within the tourism industry as the world’s population ages. Rural tourism has recently garnered significant attention as a new form of travel；however, research on senior travelers is still limited. This study aimed to investigate senior tourists’ intentions to return to rural tourism sites in Zhejiang Province, China. The findings indicated that while travel destination attractiveness and tourist-host interaction had no discernible effects on revisit intention, perceived value had a substantial impact.
Keywords
senior tourists, rural tourism, perceived value, travel destination attractiveness, tourist-host interaction
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[2] Guo H, Han F. Review on the development of rural tourism in China[J].Progress in Geography. 2010; 29(12): 1597-1605.
[3] Pestana M H, Sánchez A V, Moutinho L. The network science approach in determining the intellectual structure, emerging trends and future research opportunities – An application to senior tourism research[J].Tourism Management Perspectives. 2019; 31: 370-382.
[4] Shaw G, Cloquet I, Cleave P, et al. A life-course analysis of older tourists and their changing patterns of holiday behaviour[M] // The Routledge handbook of health tourism. Routledge. 2016: 141-152.
[5] United Nations Department of Economic and Social Affairs. 2019 Revision of World Population Prospects[M]. 2019. [2022-06-12].
[6] Buhalis D, Leung X Y, Fan D, et al. Tourism 2030 and the contribution to the sustainable development goals: the tourism review viewpoint[J]. Tourism Review. 2023; 78(2): 293-313.
[7] Wang W, Wu W, Luo J, et al. Information technology usage, motivation, and intention: a case of Chinese urban senior outbound travelers in the Yangtze River Delta region[J]. Asia Pacific Journal of Tourism Research. 2017; 22(1): 99-115.
[8] Wen J, Huang S S, Goh E. Effects of perceived constraints and negotiation on learned helplessness: A study of Chinese senior outbound tourists[J]. Tourism Management. 2020; 78: 104059.
[9] Kazeminia A, Del Chiappa G, Jafari J. Seniors’ travel constraints and their coping strategies[J]. Journal of travel research. 2015; 54(1): 80-93.
[10] Hu Y, Ritchie J R B. Measuring destination attractiveness:A contextual approach[J]. Journal of travel research, 1993, 32(2): 25-34.
[11] Barney J.Firm resources and sustained competitive advantage[J].Journal of management. 1991; 17(1): 99-120.
[12] Kline C S,Greenwood J B, Swanson J,et al. Paddler market segments: Expanding experience use history segmentation[J].Journal of destination Marketing & management. 2014; 2(4): 228-240.
[13] Sinambela E A. Examining the relationship between tourist motivation, touristic attractiveness, and revisit intention[J]. Journal of Social Science Studies (JOS3), 2021, 1(1): 25-30.
[14] Sharpley R. Host perceptions of tourism: A review of the research[J]. Tourism management. 2014; 42: 37-49.
[15] Wei M, Bai C, Li C, et al.The effect of host–guest interaction in tourist co-creation in public services: Evidence from Hangzhou[J]. Asia Pacific Journal of Tourism Research. 2020; 25(4): 457-472.
[16] Pathak D, Joshi G. Impact of psychological capital and life satisfaction on organizational resilience during COVID-19: Indian tourism insights[J]. Current Issues in Tourism. 2021; 24(17): 2398-2415.
[17] Quoquab F, Mohammad J. The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention[J]. Journal of Electronic Commerce Research. 2022; 23(2): 59-76.
[18] Zeithaml V A. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence[J]. Journal of marketing. 1988; 52(3): 2-22.
[19] Lai W T, Chen C F. Behavioral intentions of public transit passengers—The roles of service quality, perceived value, satisfaction and involvement[J].Transport policy. 2011; 18(2): 318-325.
[20] Kim Y H, Kim M C, Goh B K. An examination of food tourist’s behavior: Using the modified theory of reasoned action[J].Tourism management. 2011; 32(5): 1159-1165.
[21] Nadarajah G, Ramalu S S. Effects of service quality, perceived value and trust on destination loyalty and intention to revisit Malaysian festivals among international tourists[J].International Journal of Recent Advances in Multidisciplinary Research. 2018; 5(1): 3357-3362.
[22] Su W S, Hsu C C, Huang C H, et al. Setting attributes and revisit intention as mediated by place attachment[J].Social Behavior and Personality: an international journal, 2018, 46(12): 1967-1981.
[23] Tema S K T. Examining the impact of visitors’ emotions and perceived quality towards satisfaction and revisit intention to theme parks[J]. Jurnal Pengurusan. 2012; 35: 97-109.
[24] Lehto X Y, O’leary J T, Morrison A M. The effect of prior experience on vacation behavior[J]. Annals of tourism research. 2004; 31(4): 801-818.
[25] Baker D A, Crompton J L.Quality, satisfaction and behavioral intentions[J]. Annals of tourism research. 2000; 27(3): 785-804.
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