Region - Educational Research and Reviews

WeChat official account can push text, pictures, videos and other information to specific groups. More and more academic journals have participated in media integration activities and opened academic journal official account. However, due to the single content and form, relatively simple mode of transmission and the lack of professional official account operators and other reasons, the reader loss rate is high. This paper proposed innovative strategies for the academic journal WeChat official account from the aspects of innovative content form, communication method and operation management , with a view to improving the frequency of use of the journal official accounts, enhancing the interaction between academic journal authors and readers, thus increasing the attraction of the academic official accounts, improving their influence, to ensure the long-term development of the academic official accounts.