Research on Information Transmission and Cultural Communication of Emoticon in the Online Social Networking Context--Taking Cantonese Emoticon Design of Guang Fu Culture as an Example

Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v5i7.2030

ya wen

Guangdong Technology College

Abstract

In order to explore the path of information communication and cultural dissemination of emoticons in online socialization, and to promote the inheritance and innovation of Guangfu culture in the digital era. The article conducts a comparative study of verbal and non-verbal messages in different social scenes, analyzes the role and significance of emoticons in online socialization, and takes the design of Cantonese emoticons of Guangfu culture as an example to excavate the excellent Guangfu cultural elements, design the IP image of Cantonese emoticons, and make Guangfu "water" cultural Cantonese emoticons. Derive effective ways for the digital inheritance and innovation of Guangfu culture. Provide reference for the research of digital inheritance and innovation of other traditional cultures.

Keywords

emoticon, Cantonese culture, digitization, design

Funding

Guangdong Philosophy and Social Science Planning Youth Project (GD22YYS03) Zhaoqing Philosophy and Social Science Planning Project (23GJ-175)

References

[1] Vivian Evans. Translated by Weng Xiwen. The emoji code: how smileys, hearts and likes change communication [M]. Beijing: Peking University Press, 2021:37-43.
[2] Marcel Danes. Translated by Wang Mohan. The emoticons that occupy the world: a new type of socialization that has taken the world by storm [M]. Hangzhou: Zhejiang University Press, 2018:29-48.

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