Rural tourism projects, as an emerging tourism format and agricultural development model, have become an important way to coordinate urban and rural development. To further strengthen the implementation of national and Shaanxi Province's rural tourism project construction plans, many regions have increased their emphasis on the development of rural tourism, and Yuanjia Village is no exception. This paper takes Yuanjia Village in Shaanxi Province as the main research object, and uses literature research and questionnaire analysis methods to study the current development status of Yuanjia Village in Shaanxi Province, and further analyzes the problems existing in Yuanjia Village, such as weak awareness of ecological environment protection, fierce regional competition, lack of market recognition, backward infrastructure and single tourism project. Finally, it is proposed to enhance the ecological and environmental protection awareness of tourists and developers, strengthen self-development to improve competitiveness, use multi-channel publicity to attract tourists, improve tourism transportation conditions to increase accessibility, develop tourism projects, and improve tourism facilities, providing reference opinions for the improvement of tourism service quality in Yuanjia Village.