Research on Management and Operation Mechanisms for Major Sporting Events

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i6.4669

Guoyu Zhi

Xi’an Physical Education University, Xi’an 710068, Shaanxi, China

Abstract

Major sports events have grown enormously in both size and complexity, creating a considerable challenge for the management and operational efficiency of these events. This paper will provide an analysis of the internal logic and the construction of the management and operational mechanisms for these events. Findings show that the success of these mechanisms depends upon the collaborative, standardised and flexible operational framework of the specialised entities involved in managing these events as well as the ongoing improvement of the participant experience, resulting in a long-term creation of brand equity and assurance for the event.

Keywords

major sports events; management and operation; mechanism; efficiency; safety

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References

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