The Application of Business Data Analytics in Business Process Optimization and Refinement

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i6.4658

Ying Xu

Westcliff University, 17877 Von Karman Ave,#400 Irvine, CA 92614, USA

Abstract

In the context of in-depth digital transformation, enterprises are increasingly facing the dual pressures of market competition and operational efficiency improvement. Business process, which is central to enterprise value creation, often suffers from problems such as unclear bottlenecks, low collaboration efficiency and lack of scientific decision support in traditional operation modes. Business data analytics, with its ability to mine value from massive information, has become a key means to break through these predicaments and promote business process optimization and refinement. This paper focuses on the practical application of business data analytics in business process optimization, aiming to clarify the application path and internal mechanism of data analytics in improving process efficiency.

Keywords

business data analytics, business process optimization, data-driven decision, process reengineering, customer relationship management

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Copyright © 2025 Ying Xu

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