The Role of Crowdfunding Fervor in Redefining Community Dynamics for Environmental Public Management

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i6.4642

Xu Wang

South Campus of Guangdong University of Foreign Studies, Guangzhou 510006, Guangdong, China

Abstract

Environmental public management is more vital each day in tackling global crises such as climate change, biodiversity loss and ecosystem harm. Thus, old state-run models often fail to get communities involved, leading to governance gaps. This study checks how Crowdfunding Fervor can reshape community dynamics in public management. Using a multi-step view, we map Crowdfunding Fervor and probe its workings, including the mix of behavioral marketing tools and tech platform design. Results show that Crowdfunding Fervor boosts resource mobilization efficiency, fosters bottom-up community engagement, and improves system guts. The study ends that tapping Crowdfunding Fervor can close action gaps and push lasting, citizen-focused environmental governance.

Keywords

crowdfunding, environmental public management, community participation, behavioral marketing, platform design

References

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Copyright © 2025 Xu Wang

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