Modern Economics & Management Forum

New retail is driving chain supermarkets to transition toward omnichannel integration and rapid consumer demand responsiveness. Traditional supply chain collaboration models in industrial and commercial enterprises struggle to meet new operational requirements due to information delays and superficial coordination. Through systematic research on pain points in conventional collaboration models and innovative pathways under new retail, this paper reveals that establishing a data-driven demand-production coordination system, an omnichannel fulfillment logistics coordination system, and a consumer-driven product-service coordination system can break down information barriers between industrial and commercial entities. This approach enhances overall supply chain responsiveness and value creation capabilities, providing actionable practical directions for supply chain collaboration management in chain supermarkets.