Research on the Path of Enterprise Strategic Transformation under the Background of Enterprise Reform

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i3.4035

Jing Wang1, Ping Wang2

1. Shanghai Bairui Trading Co., Ltd., Shanghai, China
2. Shanghai Fine Telecom Equipment Co., Ltd., Shanghai, China

Abstract

This paper examines strategic transformation amid enterprise reform, focusing on how firms adjust strategies in response to market, technological, and regulatory shifts. It draws on frameworks like Kotter’s Change Model and the Resource-Based View to analyze transformation management. Key pathways include digitalization, innovation, restructuring, and market expansion. Leadership, culture, and stakeholder engagement are highlighted as critical success factors. Case studies of IBM and Kodak offer practical insights. The paper concludes with the importance of agility, resource alignment, and monitoring, and calls for further research on emerging technologies in developing markets.

Keywords

strategic transformation, enterprise reform, strategic pathways, transformation management

References

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