Modern Economics & Management Forum

Against the backdrop of the surging wave of big data, the field of marketing is undergoing unprecedented changes, and its mechanism of impact on enterprise economic growth is becoming increasingly complex and diverse. This study focuses on marketing innovation driven by big data, and deeply analyzes how it has become a key driving force for enterprise economic growth. By integrating multidimensional theories and empirical analysis, the profound impact of big data empowering marketing innovation on enterprise economic growth in precision marketing, product and service innovation, customer relationship management optimization, cost control, and operational efficiency improvement has been revealed. This provides solid theoretical support for the formulation of marketing strategies for enterprises, and also points out the direction for enterprises to seize marketing innovation opportunities and achieve sustainable growth in the digital economy era. It enriches the theoretical system of marketing and economic growth, and helps the academic and practical communities jointly explore new growth paths in the era of big data.