Tourist Satisfaction Evaluation of Hot Spring Tourism Using the IPA Model: A Case Study of Shiqian Fodingshan Hot Spring Town
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i3.4023
Abstract
Tourist satisfaction can reflect the tourism competitiveness of the destination.Based on IPA analysis and starting from the tourists' perception, from tourists' perceptions, this study investigates Shiqian Fodingshan Hot Spring Town as the case place, and obtain the data through questionnaire survey. SPSS was utilized for IPA analysis and the following conclusions were drawn: (1) The visitor profile consists predominantly of young, educated female intra-provincial tourists with limited spending power, showing high first-time visitation rates and social-media-driven visitation patterns; (2) Significant expectation-satisfaction gaps exist, where infrastructure (highest importance: 4.155) underperformed while cultural value achieved peak satisfaction (3.813); (3) IPA identifies therapeutic efficacy (I-P=0.68) and parking facilities (I-P=0.59) as critical improvement areas, contrasting with the rest environment which exceeded expectations (I-P=-0.01). Practical recommendations include enhancing therapeutic value through water quality management, staff training optimization, and infrastructure upgrades to bridge service gaps.
Keywords
Tourist satisfaction; IPA analysis; Hot spring tourism; Destination competitiveness
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[3]Lund J W. Balneological use of thermal and mineral waters in the USA[J]. Geothermics, 1996, 25(1): 103-147.
[4]HE Xiaoqian, LIU Yu, WU Invention. Research on spatial and temporal characteristics of hot spring tourism network attention based on Baidu index[J]. Regional Research and Development,2017,36(1):103-108+124.
[5]ZHU Zehui,LIU Jiaming,ZHU He,et al. Spatial distribution of hot spring tourist sites in China and its influencing factors[J]. Economic Geography,2024,44(05):190-201.
[6]Dong Nan, Zhang Chunhui. Research on tourist satisfaction in free forest parks under the background of regional tourism--Taking Shaanxi Wangshunshan National Forest Park as an example[J]. Journal of Tourism,2019,34(6):109-123.
[7]MU Xiu-Mei,CHEN Ye-Tian,MI Chuan-Min. Research on customer satisfaction of Tangshan Hot Spring based on ISM and online reviews[J]. China Management Science,2019,27(07):186-194.
[8]Wen Yuhua. Research on hot spring tourists' satisfaction based on modified IPA method — Taking Gansu hot spring tourist attractions as an example[J]. Arid Zone Resources and Environment,2018,32(05):196-201.
[9]Method Lin. An empirical study of hot spring tourists' perception based on IPA evaluation — Taking Nanjing Tangshan Hot Spring as an example[J]. Journal of Nanjing Normal University: Natural Science Edition, 2011, 34(4): 129-134.
[10]YANG Chunmei, ZHAO Baofu. A study on tourists' satisfaction perception and enhancement strategies in tourist destinations--Taking Harbin, Heilongjiang Province as an example[J]. Arid Zone Resources and Environment,2014,28(6):177-182.
[11]Tian Kunyue. An empirical study on the influencing factors of tourist satisfaction in scenic spots based on Fuzzy-IPA. Journal of Tourism, 2010, 05:61-65.
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