Research on Digital Product Innovation Strategies Driven by User Needs
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i3.4006
Abstract
Based on the background of digital product innovation, this paper studies how user needs drive digital product innovation and development in the automotive industry. By analyzing three core user need characteristics — functional, emotional, and security needs — this paper explores three innovation strategy implementation paths: personalized customization, intelligent interaction, and ecological services. Using Volvo's Advanced Air Cleaner air purification system as a case study, this paper validates how innovation practices driven by user health needs enhance product differentiation advantages and user satisfaction, forming market competitiveness.
Keywords
digital products; user needs classification; innovation strategies; personalized customization
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[2] Zhao Xiang. Construction and Application of Product Design Model Driven by User Needs [J]. Mechanical Design, 2021(1): 56-61.
[3] Guo Tingxia. Research on the Current Situation and Implementation Path of Digital Transformation of State-owned Automobile Enterprises [J]. Automotive Test Report, 2022(13): 19-21.
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