Research on Supply Chain Collaboration for Fresh Products in E-Commerce
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i3.4005
Abstract
This paper explores quality-price iteration strategies for maintaining product freshness in e-commerce, addressing the challenges faced by online retailers in balancing quality and pricing to enhance customer satisfaction and loyalty. The introduction sets the stage, followed by a comprehensive literature review that examines existing strategies and their influence on customer perception and behavior. Theoretical analysis delves into optimizing these strategies through supply chain efficiency and market dynamics, while the empirical research design outlines methodologies for evaluating their effectiveness. Experimental results provide insights through statistical analyses and case studies, comparing outcomes with traditional approaches. The conclusion synthesizes key findings, emphasizing the strategies' role in improving product freshness and customer satisfaction, and identifies avenues for future research.
Keywords
supply chain collaboration, fresh produce, e-commerce
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[5]Richard VanVranken. Marketing Fresh Produce — Whose Job Is It?[J]. American Vegetable Grower, 2025, 73 (1):1.
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Copyright © 2025 Yage Li, Jinzhi Zhang
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