Modern Economics & Management Forum

Digital transformation has become a significant trend in enterprise development today, and incubators, as a crucial link in the innovation and entrepreneurship ecosystem, have their marketing empowerment pathways researched, which is of great significance in promoting the sustainable development of incubators and their resident enterprises. This paper aims to explore how incubators can provide comprehensive and multi-level marketing support to resident enterprises through innovative marketing strategies in the context of digital transformation, thereby achieving marketing empowerment for incubators. Through methods such as literature review, case analysis, and empirical research, this paper reveals the pathways and mechanisms of marketing empowerment for incubators under digital transformation, providing theoretical references and practical guidance for the transformation and upgrading of incubators.