Research on the Measurement of China's New Retail Development and the Characteristics
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i1.3557
Abstract
This paper aims to construct an indicator system revealing the level of new retail development, and uses the 2015-2021 Chinese provincial panel data to explore the current situation of new retail development in China. The study finds that: the level of China's new retail development has gradually increased in 2015-2021, but there has significant heterogeneity between different regions. The overall trend is a high level of new retail development in the East and a low level in the West. Based on this, this paper also makes corresponding recommendations.
Keywords
new retail; regional disparities; indicator systems
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[2]Ailawadi K L, Farris P W. Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions[J]. Journal of Retailing, 2017, 93(1): 120-135.
[3]Wang Jun, Zhu Jie, Luo Xi. Research on the Measurement of China’s Digital Economy Development and the Characteristics[J]. The Journal of Quantitative & Technical Economics, 2021, 38(7): 26-42.
[4]Liu Jun, Yang Yuanjun, Zhang Sanfeng. Research on the Measurement and Driving Factors of China’s Digital Economy[J]. Shanghai Economic Review, 2020(6): 81-96.
[5]Zhang Bin, Peng Zhidao, Zhao lei et al. Research on the International Comparative of China's Informatization Development [J]. Information Systems Engineering, 2017(6): 122-125.
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