Research on Private Domain Marketing Strategies of Modern Enterprises: a Multidimensional Analysis Based on the Context of Digital Transformation
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i1.3556
Abstract
This study explores the theoretical connotation, practical value and optimisation path of private domain marketing in modern enterprises from the strategic perspective of digital transformation. Through literature review and case study analysis, this study defines private marketing as the precise and continuous marketing activities of enterprises based on data-driven, independent operation platforms for core user groups. It is found that in the current digital economy, private marketing shows unique advantages in optimising customer acquisition costs, enhancing user loyalty and improving brand value. Based on the empirical analysis, this study constructs a private marketing optimisation framework that includes traffic operation optimisation, distribution system innovation and omni-channel collaboration. Empirical data shows that enterprises implementing a systematic private marketing strategy can achieve a 35%-45% increase in marketing efficiency and a 15%-25% reduction in operating costs. The findings of this study provide theoretical guidance and practical reference for enterprises to build a sustainable private marketing system.
Keywords
private domain marketing strategy; digital transformation; user value operations; omni-channel integration; marketing innovation
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[3] Johnson, P., & Smith, T. (2024). Optimizing customer lifetime value through precision marketing. Digital Marketing Quarterly, 18(2), 145-162.
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[6] Wang, Y., Zhang, L., & Li, H. (2023). Data-driven customer insights in digital marketing era. International Journal of E-Commerce, 27(2), 189-206.
[7] Wilson, B., Thompson, C., & Harris, J. (2024). Integration of online and offline channels: Key success factors. Retail Management Review, 31(1), 45-62.
[8] Zhang, M. (2023). Strategic coordination in multi-channel marketing: Evidence from emerging markets. Asian Journal of Marketing, 19(3), 278-295.
Copyright © 2025 Shuoyu Zhu
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