Research on Innovative Marketing Strategies in the Digital Era
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i1.3554
Abstract
The rapid development of information technology and the widespread use of the Internet have not only changed consumers' shopping habits, but also reshaped the market pattern. The wide application of emerging technologies such as big data analysis, artificial intelligence and social media enables enterprises to have a more accurate insight into consumer needs and realize personalized marketing. This paper aims to explore the innovative strategies of marketing in the digital era, in order to provide a useful reference for enterprise practice.
Keywords
Digitalization; Marketing; Innovation strategy
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[3] Liang Jiayi. Research on the transformation of marketing strategies in the digital era [J]. China's collective economy, 2024, (32):85-88.
[4] Wang Ke. Research on the marketing strategy of garment enterprises in the era of digital economy [J]. Chemical fiber and textile technology, 2024, 53 (10): 101-103.
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[6] Yan Dongjiao. Research on the international marketing strategy of feed enterprises under the digital background [J]. China feed, 2024, (18):157-160.
[7] Huang Yuxuan. Analysis of marketing innovation strategies of enterprises in the digital age [J]. Modern marketing (last ten days issue), 2024, (09):161-163.
[8] Jiang Hao. Research on the innovation and practice of marketing strategy in the digital era [J]. Investment and cooperation, 2024, (08): 178-180.
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