Exploring New Pathways for Cultivating Talent in Cross-border E-commerce "Online Store Customer Service" Targeting ASEAN: A Research Report Based on Guangxi University of Foreign Languages
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i1.3548
Abstract
This investigative report, grounded in an in-depth study of Guangxi University of Foreign Languages (GUFL) conducted on November 24, 2024, provides a comprehensive and insightful analysis of the institution's philosophy, practical models, and remarkable achievements in cultivating cross-border talents for the Association of Southeast Asian Nations (ASEAN) region. Focusing on the research topic "A Case Study on ASEAN-Oriented Cross-Border E-Commerce ‘Online Store Customer Service’ Teaching," the research employs a variety of methodologies, including field visits, discussions, and data analysis, to systematically elucidate how GUFL effectively nurtures compound talents equipped with cross-border business acumen, ASEAN language proficiency, and intercultural communication skills. This is achieved through the establishment of a distinctive curriculum system, implementation of practical teaching methods, deepening of university-enterprise cooperation, and promotion of internationalization efforts.Furthermore, the report delves into the implications of these empirical practices for the instruction of “Online Store Customer Service” courses, offering rich practical materials and theoretical support for the aforementioned research topic. This study not only highlights GUFL's innovative approaches but also contributes to the broader exploration of new pathways in cross-border talent cultivation tailored to the ASEAN context.
Keywords
ASEAN-oriented; cross-border talents; talent cultivation; exploration of new pathways; investigative report
Full Text
PDF - Viewed/Downloaded: 0 TimesReferences
[1] Huang, X.X. (2022). Strategies for Cultivating Cross-border E-commerce Talents in Business English Amidst the "Internet+" Era. Journal of Jiangxi Electric Power Vocational and Technical College, 3.
[2] Liu, B.Y. (2022). Analysis of the Current Situation and Prospects of China's Cross-border E-commerce Market: A Case Study of Southeast Asian Countries. Modern Business, 3.
[3] Qu, L.L. (2023). Exploring the Integration Path of Ideological and Political Elements in Cross-border E-commerce Education. Journal of Jilin Institute of Chemical Technology, 6.
[4] Chen, B.Y. (2023). An Insight into the Current Demand for Cross-border E-commerce Talents. Market Modernization, 3.
[5] Zhao, M.X. (2022). A Preliminary Analysis of the Coordinated Development of Cross-border E-commerce and International Trade. National Circulation Economy, 4.
[6] Fu, Z., & Sun, M. (2022). Constructing a School-Enterprise Collaborative Education Model for Cross-border E-commerce Based on Industry Colleges. Journal of Liaoning Higher Vocational Education, 4.
[7] He, F. (2023). Construction and Practice of a "Training + Real-world Experience" Blended Learning Model for Cross-border E-commerce: A Case Study of "Comprehensive Training in Cross-border E-commerce". Journal of Jinan Vocational College, 6.
[8] Cheng, M. (2022). Exploring a School-Enterprise Cooperation Model for Cultivating Talents in the Cross-border E-commerce Industry. Commercial Exhibition Economy, 3.
[2] Liu, B.Y. (2022). Analysis of the Current Situation and Prospects of China's Cross-border E-commerce Market: A Case Study of Southeast Asian Countries. Modern Business, 3.
[3] Qu, L.L. (2023). Exploring the Integration Path of Ideological and Political Elements in Cross-border E-commerce Education. Journal of Jilin Institute of Chemical Technology, 6.
[4] Chen, B.Y. (2023). An Insight into the Current Demand for Cross-border E-commerce Talents. Market Modernization, 3.
[5] Zhao, M.X. (2022). A Preliminary Analysis of the Coordinated Development of Cross-border E-commerce and International Trade. National Circulation Economy, 4.
[6] Fu, Z., & Sun, M. (2022). Constructing a School-Enterprise Collaborative Education Model for Cross-border E-commerce Based on Industry Colleges. Journal of Liaoning Higher Vocational Education, 4.
[7] He, F. (2023). Construction and Practice of a "Training + Real-world Experience" Blended Learning Model for Cross-border E-commerce: A Case Study of "Comprehensive Training in Cross-border E-commerce". Journal of Jinan Vocational College, 6.
[8] Cheng, M. (2022). Exploring a School-Enterprise Cooperation Model for Cultivating Talents in the Cross-border E-commerce Industry. Commercial Exhibition Economy, 3.
Copyright © 2025 Guanlin Liu, Xinyi Zeng, Xiaorong Li
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
