Research on the Development Mode of Homestay Clusters in Danba Beauty Valley Resort

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i1.3542

Facheng Du, Jilan Hu

1.Nanchong Vocational College of Culture and Tourism, Langzhong 637400, Sichuan, China 2.Moshang Rural Homestay Planning and Operation Research Center of Nanchong Vocational College of Culture and Tourism, Langzhong 637400, Sichuan, China

Abstract

Resorts, crucial for travellers’ better life and high-quality development of tourist destinations, have homestays as an essential part. This study investigates the traits and development model of homestay clusters in Danba Beauty Valley, and it is found that the following features exist in this area. a. Rural homestays take the lead. b. Homestay clusters highly overlap with traditional rural settlements. c. Homestay development has been in the growth stage. d.Economic homestays dominate without quality ones. e. Widely-recognized environment and services with refinable sanitation and facilities. Moreover, the homestays in Danba Beauty Valley Resort have developed into a cluster and shown scale, transformed from ethnic rural settlements to a provincial-level tourist resort, and brought about the local homestay development model in western Sichuan. Namely, Government and Policy Support, Apt Guidance and Systematic Layout, Dual-Core Driven and Linked Development, Landscape-Based and Culture-Shaped, and Top-tourism-brand-energized homestay clusters.

Keywords

resort; homestay clusters; development model

References

[1] Official Notice of the Ministry of Culture and Tourism Concerning the Printing and Issuing Administrative Regulations for National Tourist Resorts. [EB/OL]. [2019-12-20]. https://zwgk.mct.gov.cn/zfxxgkml/zcfg/gfxwj/202012/t20201204_906350.html.
[2] Danba County held a review meeting for the master plan of Beauty Valley Tourist Resort On May 13, 2020[EB/OL]. http://www.danba.gov.cn/danba/c102399/202005/c9597a551a25420b998aa9d941772bd2.shtml.
[3] Basic Requirements and Evaluation of Tourist Homestays (LB/T 065 - 2019).[EB/OL]. https://zwgk.mct.gov.cn/zfxxgkml/hybz/202012/t20201205_915538.html.
[4] Lu Shiju &Wu Hailun. (2019). Research on the Development of Homestay Tourism in Ethnic Minority Areas under the Background of Targeted Poverty Alleviation [J]. Guizhou Ethnic Studies, 40(1), 135-138.
[5] Zhang Xinyuan. Zhang Qiang. Han Jianlei.(2022). Interaction and Symbiosis between Homestays and Local Communities: A Multi-case Study Based on Grounded Theory [J]. Human Geography, 37(3), 50-59.

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