Modern Economics & Management Forum

Under the background of the concept of sustainable development, enterprises are faced with the urgent need to implement the green strategy, but they are restricted by the external environment and internal conditions. This paper analyzes the external factors and internal factors affecting the implementation of enterprise green strategy, put forward the establishment of green supply chain management system, the development of green products and services, strengthen the green technology innovation and other specific implementation path, in order to successfully implement the green strategy, achieve win-win economic benefits and environmental benefits provide reference and enlightenment.