Modern Economics & Management Forum

With the continued growth in medical aesthetic market demand, collaborative development between medical aesthetic product manufacturers and healthcare institutions has become increasingly important. Based on value chain theory and business ecosystem theory, this study thoroughly explores innovations in cooperation models between medical aesthetic product manufacturers and healthcare institutions. Through literature review and case analysis methods, the study systematically examines existing problems in current cooperation models, including lack of full-chain integration, information asymmetry, and insufficient risk management. To address these issues, the study proposes two innovative cooperation models: full-chain collaborative development and digital empowerment. The full-chain collaborative development model emphasizes deep integration from R&D and production to clinical application; the digital empowerment model focuses on building digital platforms to achieve optimal resource allocation. To ensure effective implementation of these innovative cooperation models, the study establishes comprehensive safeguard mechanisms addressing institutional norms, risk management, and benefit distribution. The research findings have significant theoretical value and practical guidance for promoting high-quality development in the medical aesthetic industry.