Research on Existing Risks in China's Entrepreneurial Wedding Planning Industry

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i6.3352

Yinghui Pi

Xiamen Nanyang University of Economics and Management, Xiamen 361101, Fujian, China

Abstract

Today in the21st century, holding a grand wedding is the best answer for all newlyweds. It can even be said to be the most important ritual in all aspects. In the past10 years, there has been a mixed bag of wedding planning studios on the market, and new ones are constantly being added. An endless stream of wedding planning companies want to get a share of the wedding planning pot. So is now the right time to enter the wedding planning industry? How to start a wedding planning studio with the lowest risk? And what are the risks that need to be paid attention to after entering the wedding planning industry? This article will take the current status of the wedding planning industry as a starting point to explain the risks and countermeasures behind the entrepreneurial trend.

Keywords

entrepreneurship, wedding planning risks, countermeasures

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References

[1] Liu Congshui. Stage interaction and economic dimensions of ethnic wedding performances in cultural tourist attractions [J]. Journal of Kunming University,2014 (4): 73.
[2] Li Jiaoyang. Innovating the cultural and tourism integration model to help build a culturally strong province—taking the wedding service industry in Shaanxi Province as an example [J]. New West China,2023(05):104-106.

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