Research on Marketing Strategies of "Internet+" Enterprises
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i6.3340
Abstract
With the continuous development of Internet technology in China in recent years, the "Internet+" concept has played a pivotal role in corporate marketing strategies. To further propel sustainable corporate growth, enterprises must focus on marketing, continually adjust their management philosophies and strategies based on their own development situations and needs, and actively innovate their marketing tactics, thereby enhancing their market competitiveness and advantages.
Keywords
"Internet+"; Enterprise; Marketing strategy
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