Innovative Strategies for Digital Marketing Management Models in the E-commerce Field
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i6.3180
Abstract
The arrival of the digital age has given birth to a new form of trade activity, e-commerce. In the field of e-commerce, the development of enterprise marketing activities requires a highly sophisticated digital marketing management model to provide strong norms and guarantees for the development of enterprise e-commerce activities, so that various e-commerce activities can truly achieve expected results and drive the growth of enterprise economic benefits. Based on this, this study will focus on the key characteristics of enterprise digital marketing management models in the field of e-commerce, explore feasible innovative paths for enterprise digital marketing management models, provide strong support for the development of enterprise e-commerce business activities, and further enhance the adaptability of enterprises to the overall situation of social development in the digital age.
Keywords
e-commerce; digital marketing; administration; innovate
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