SEO Strategies to Enhance Retail Sales through Online Search
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i6.3177
Abstract
The purpose of this thesis is to explore how online search optimization SEO strategies can improve retail sales performance. First, the current status of the application of SEO strategies in the retail industry is analyzed and its impact on sales is discussed. Then, the main problems faced by online retail in SEO optimization are examined, including fierce competition in the market, frequent changes in search algorithms, difficulties in developing keyword strategies, and changes in user behavior. Optimization strategies are proposed to address these issues, including precise keyword selection, quality content marketing, technical SEO optimization, dynamic adaptation to algorithmic changes, and data-driven effectiveness evaluation methods. Ultimately, the positive effects of SEO strategies on retail sales improvement are summarized, emphasizing the importance of continuous optimization.
Keywords
online search; SEO strategy; retail sales; optimization
Full Text
PDF - Viewed/Downloaded: 0 TimesReferences
[1]Amerland D. Las Vegas SEO Consultant Bobs SEO - 26 Years of Excellence in Search Engine Optimization and Digital Marketing[J].M2 Presswire,2024.
[2]Caro A,Mendoza J A,Noble H, et al.Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers[J].Journal of Business and Management Studies,2024,6(3):279-285.
[3]Turner J, Shah R. "SEO and UFOs" podcast Takes Listeners on an Interstellar Journey Through the World of Search Engine Optimization[J].M2 Presswire,2023.
[4]Cheng J C,Sylvain S.The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs[J].European Business Review,2023,35(5):860-873.
[5]Mladenović D,Rajapakse A,Kožuljević N, et al.Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service[J].Online Information Review,2023,47(4):661-679.
[2]Caro A,Mendoza J A,Noble H, et al.Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers[J].Journal of Business and Management Studies,2024,6(3):279-285.
[3]Turner J, Shah R. "SEO and UFOs" podcast Takes Listeners on an Interstellar Journey Through the World of Search Engine Optimization[J].M2 Presswire,2023.
[4]Cheng J C,Sylvain S.The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs[J].European Business Review,2023,35(5):860-873.
[5]Mladenović D,Rajapakse A,Kožuljević N, et al.Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service[J].Online Information Review,2023,47(4):661-679.
Copyright © 2025 Zhuanghao Si, Dhakir Abbas Ali, Rozaini Binti Rosli, Amiya Bhaumik, bhijit Ghosh
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License