Modern Economics & Management Forum

With the development of digitalization and science and technology, big data has gradually become an important driving force for business decision-making, especially in the field of marketing. In the era of big data, enterprises are facing massive amounts of user data, and how to effectively utilize this data for precision marketing has become an important issue. This article conducts research on marketing strategies based on customer profiling, exploring how to construct detailed customer profiles through big data technology and apply them to marketing activities to achieve personalized recommendations and precise targeting. The article first introduces the basic concepts and construction methods of big data and customer profiling, and then elaborates on the implementation steps of marketing strategies based on customer profiling. The effectiveness of this strategy is verified through practical case analysis. By deeply mining and analyzing customer data, enterprises can not only understand customer needs more accurately, but also achieve personalized marketing, thereby improving market competitiveness.