Marketing Analysis of the Enterprise's Activities

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i5.2901

Nyu Luo

Al-Farabi Kazakh National University, Almaty 050063, Kazakhstan

Abstract

This paper analyzes Huawei's global marketing strategies, focusing on market segmentation, pricing, channel management, and promotions. It explores how Huawei adapts to political, economic, cultural, and technological factors to navigate diverse markets and maintain competitiveness. The study also addresses challenges like geopolitical tensions and market saturation, offering recommendations for diversification and strengthening local partnerships. Ultimately, the paper highlights Huawei's strategic adaptability and long-term potential for global leadership in the technology and telecommunications sectors.

Keywords

Huawei; marketing strategy; global competitiveness

References

[1]Mitchell A, Madill J, Chreim S.Social enterprise dualities: implications for social marketing[J].Journal of Social Marketing, 2016, 6(2):169-192.
[2]Hao J, Yu P, Lele T Q.Research on How External Environment Influences Digitalization of Cultural Enterprises[J].Discrete dynamics in nature and society, 2022, 2022(Pt.7).
[3]Soyer A, Bozdag E, Kadaifci C,et al.A hesitant approach to sustainable supply chain risk assessment[J].Journal of cleaner production, 2023(Sep.15):418.
[4] Osei F, Ofori G, Owusu A,et al.The Influence of Market Dynamics on Switching Intention in the Mobile Telecommunication Industry in Ghana: Exploring the Mediating Role of Competitive Intensity[J].Open Journal of Business and Management, 2024, 12(4):19.

Copyright © 2024 Nyu Luo

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License