Modern Economics & Management Forum

The performance evaluation index system and empirical research of logistics enterprises based on improved BSC: Logistics enterprises are facing increasingly fierce global competition, and comprehensive, accurate, and timely evaluation of their comprehensive performance is the key to ensuring the efficient operation of logistics enterprises. This article focuses on the performance evaluation of logistics enterprises and redesigns an evaluation index system based on BSC, which includes five dimensions: finance, customers, internal processes, learning and growth, and policies. Subsequently, by combining the Analytic Hierarchy Process (AHP) to determine the weights of indicators and using the fuzzy comprehensive evaluation method as the basic model, a practical and feasible performance evaluation model for logistics enterprises is obtained. Finally, using data for case analysis, the rationality of the model was verified, providing a theoretical basis for further research on performance evaluation of logistics enterprises in the future.