Modern Economics & Management Forum

The liquor industry not only has deep historical information and extensive social influence, but also has become an important part of China's economic market, making a significant contribution to the national and local financial revenue. As a representative enterprise of liquor industry, the correct valuation of Wuliangye is helpful for investors to make decisions and managers to improve the system. Enterprise value assessment is a comprehensive work, aiming at an in-depth analysis of the market value of a company. Among the traditional valuation methods, cost method, market comparison method and income forecast method are the most common evaluation methods. This paper selects the residual income model under the income method to estimate the intrinsic value of Wuliangye Group, and improves the accuracy of the model by introducing DuPont analysis system and limited forecasting period. The results show that the results of the improved residual income model can better reflect the value of the enterprise, and can put forward suggestions for the healthy and sustainable development of the enterprise.