Modern Economics & Management Forum

This study aims to explore the influencing factors of cherry sales in Dalian. Through in-depth research on the cherry sales market in Dalian, this article analyzes various factors that affect cherry sales in Dalian and summarizes the following key influencing factors:Dalian cherries thrive in the region, boasting excellent appearance, taste, and nutrition. Market supply and demand dictate sales prices and volumes, with cherries listed from early to mid-June. Sales channels include wholesale markets, agricultural markets, supermarkets, and e-commerce platforms, each affecting sales and prices. Brand building and market promotion can enhance Dalian cherries' popularity and reputation, boosting sales. Logistics and preservation technology are crucial for cherries' freshness and quality, influencing consumer satisfaction and loyalty. Sales are influenced by product quality, market supply and demand, sales channels, brand building, and logistics and preservation technology. In order to increase the sales volume and market share of Dalian cherries, it is necessary to comprehensively consider the above factors and develop targeted strategies.