Modern Economics & Management Forum

Since the 21st century, with the stable development of society tourism has gradually become a strategic pillar industry of the national economy. By virtue of the endowment of tourism resources, various regions have experienced a long-term rapid development process, gradually realizing the industrialized development of China's tourism industry. However, with the homogenization of tourism products around the development of tourism resources endowment can no longer become the core competitiveness of tourism development, so the promotion of the transformation and upgrading of the tourism industry has become a top priority. At the same time, the explosive development of the digital economy for the development of various industries to bring great opportunities for development, but also to the industry has brought unprecedented impact, the digital economy driven by the development of the industry's new model has become a general trend. Shandong Province, as a populous province and a large tourism province, the current tourism industry development is slow and in urgent need of a breakthrough, so how to utilize the digital economy as a new engine to improve the quality of the development of tourism industry in Shandong Province is of great practical significance.