Modern Economics & Management Forum

Against the backdrop of rapid development of science and information technology in China, the era of big data has arrived comprehensively, affecting the social forms of various industries and becoming an indispensable and important part of people's lives and work. Under the background of big data, enterprise financial management has taken a new direction of development, and innovation in management models has become inevitable. Based on this, this article briefly describes the positive impact of big data technology on enterprise financial models, analyzes the challenges and basic principles of model innovation brought by the big data era to enterprise financial models, and studies effective innovation paths for enterprise financial models, hoping to provide a rich theoretical basis for various enterprises to innovate financial models under the background of big data.