A Catering Business Model Based on the Combination of Online and Offline Infant and Toddler Meals

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i4.2542

Shuo Wang

Shanghai Dianji University, Shanghai 200000, China

Abstract

The changes of the times have led to serious conflicts in parenting concepts within many Chinese families, and what is truly "scientific parenting" has become an urgent problem to be solved. Through questionnaire surveys, offline interviews, and other forms, the user groups of infant and toddler complementary food products are divided, and the consumption scale of different user groups for infant and toddler complementary food products is given. At the same time, in-depth research is conducted to analyze the factors of concern and unmet needs of various user groups for infant and toddler complementary food products, in order to grasp the current situation and demand trends of various user groups for infant and toddler complementary food products.

Keywords

infant and toddler meals; parenting; complementary foods; business model

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References

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