Exploration of New Media Marketing Strategies Based on Content Marketing and Community Management
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2392
Abstract
In the era of digitization and informatization, new media marketing has gradually become the main means of marketing, and content marketing and community management are the two main sectors involved. This article outlines the roles of content marketing and community management in new media marketing, and proposes strategies for new media marketing based on this, in order to provide reference suggestions for related enterprises in new media marketing.
Keywords
content marketing; community management; new media marketing; strategy
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