Exploration of New Media Marketing Strategies Based on Content Marketing and Community Management
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2392
Abstract
In the era of digitization and informatization, new media marketing has gradually become the main means of marketing, and content marketing and community management are the two main sectors involved. This article outlines the roles of content marketing and community management in new media marketing, and proposes strategies for new media marketing based on this, in order to provide reference suggestions for related enterprises in new media marketing.
Keywords
content marketing; community management; new media marketing; strategy
Full Text
PDF - Viewed/Downloaded: 2 TimesReferences
[1] Cheng Ming, Zhang Meng. From Information Connection to Information Fusion: A Logical Approach to Advertising Communication from the Perspective of Informatics [J]. Study and Practice, 2021, (07): 115-124.
[2] Xu Yan. Exploration of Network Marketing Strategies under the Background of Big Data - Review of "Content Marketing Strategies Based on Big Data" [J]. Journalism Lover, 2019, (07): 102.
[3] Yuan Chun, He Xin, Xue Doudou. Perceived community value, community commitment, and member promotion willingness: the direct and moderating effects of interpersonal awareness [J]. Management Review, 2022, 34 (03): 174-185.
[2] Xu Yan. Exploration of Network Marketing Strategies under the Background of Big Data - Review of "Content Marketing Strategies Based on Big Data" [J]. Journalism Lover, 2019, (07): 102.
[3] Yuan Chun, He Xin, Xue Doudou. Perceived community value, community commitment, and member promotion willingness: the direct and moderating effects of interpersonal awareness [J]. Management Review, 2022, 34 (03): 174-185.
Copyright © 2024 Jiuhong Chen
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License