Development Strategies and Optimization Measures of Cross-border E-commerce of Characteristic Agricultural Products Enterprises under the Background of Digital Economy
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2390
Abstract
Due to the special characteristics of specialty agricultural products and the complexity of cross-border e-commerce, enterprises face many setbacks in the process of implementation. This paper analyzes the development status and existing problems of cross-border e-commerce of characteristic agricultural products enterprises under the background of digital economy and puts forward corresponding development strategies and optimization measures.
Keywords
digital economy; specialty agricultural products; cross-border e-commerce
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