Analysis of the Challenges and Opportunities Faced by Marketing from the Perspective of Business Administration

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2384

Yuxiao Han, Xin Gong

Royal International University, Suqian 223800, Jiangsu, China

Abstract

Marketing is a key component of enterprises’ success, constantly influenced by new technologies, consumers behaviors, and new competitive environments. Understanding and responding to these challenges and opportunities has become crucial in the study and practice of business administration. With the advancement of technology and changes in consumers behaviors, enterprises must adapt to the new market environment, formulate and execute marketing strategies in innovative ways, including in-depth exploring consumer insights, optimizing marketing mix and flexible response, embracing digital transformation and upgrading and emphasizing corporate social responsibility construction.

Keywords

business administration; marketing; challenges and opportunities; countermeasure analysis

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