Research on Innovation in Enterprise Strategic Management under the Background of Digital Transformation
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2383
Abstract
The purpose of this essay is to explore how digital transformation is driving innovation in enterprise strategic management. It will examine the background of digital transformation, the evolving role of strategic management, and key strategies for enterprises in the digital age. Additionally, it will highlight successful case studies and address the challenges and risks associated with digital transformation. Finally, the essay will consider future trends in strategic management and how enterprises can remain competitive in an evolving digital landscape.
Keywords
enterprise strategic; management; digital transformation
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[3] Cichosz, M., Wallenburg, C. M., & Knemeyer, A. M. (2020). Digital transformation at logistics service providers: Barriers, success factors and leading practices. International Journal of Logistics Management,21(2), 209–238.
[4] David, F. R. (1995). Concepts of Strategic Management. New York: Macmillan. (David, 1995)
[5] Dutta, G., Kumar, R., Sindhwani, R., & Singh, R. K. (2020). Digital transformation priorities of India's discrete manufacturing SMEs—A conceptual study in perspective of Industry 4.0. Competitiveness Review, 30(3), 289–314.
[6] Ekman, P., Thilenius, P., Thompson, S., & Whitaker, J. (2020). Digital transformation of global business processes: The role of dual embeddedness. Business Process Management Journal, 26(2), 570–592.
[7] Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT Sloan Management Review, 55(1), 1–13.
[8] Garzoni, A., De Turi, I., Secundo, G., & Del Vecchio, P. (2020). Fostering digital transformation of SMEs: A four levels approach. Management Decision, 58(8), 1543–1562.
[9] Ginter, P. M., Rucks, A. C., & Duncan, W. J. (1985). Planners’ perceptions of the strategic management process. Journal of Management Studies, 22(6), 581–596.
[10] Ilvonen, I., Thalmann, S., Manhart, M., & Sillaber, C. (2018). Reconciling digital transformation and knowledge protection: A research agenda. Knowledge Management Research & Practice, 16(2), 235–244.
[11] Jackson, N. C. (2019). Managing for competency with innovation change in higher education: Examining the pitfalls and pivots of digital transformation. Business Horizons, 62(6), 761–772.
[12] Kaivo-oja, J., Roth, S., & Westerlund, L. (2017). Futures of robotics. Human work in digital transformation. International Journal of Technology Management, 72(4), 176–205.
[13] Killian, G., & McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539–549.
[14] Kontic, L., & Vidicki, D. (2018). Strategy for digital organization: Testing a measurement tool for digital transformation. Strategic Management, 23(2), 29–35.
[15] Kotarba, M. (2018). Digital transformation of business models. Foundations of Management, 10(1), 123–142.
[16] Rêgo, B.S., Jayantilal, S., Ferreira, J.J. (2022). Digital Transformation and Strategic Management: a Systematic Review of the Literature. Journal of Knowledge Economy, 13, 3195–3222.
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