Strategies for Giving Full Play to the Leadership Charm of Enterprise Executives to Promote the Construction of Innovation Culture of SMEs

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2375

Donglin Jiang

Dhonburi Rajabhat University, Bangkok, Thailand

Abstract

In the construction of enterprise innovation culture, the most important thing is to exert the leader's charisma, which can not only stimulate the development vitality of the enterprise, but also form the innovation- oriented enterprise culture atmosphere, thus help to enhance the development level and quality of the enterprise, and improve the core competitiveness of the enterprise market. Therefore, the paper analyzes and studies the connotation of the leader's charisma, and explores the significance and strategy of using the leader's charisma to promote innovation culture construction.

Keywords

enterprise executive; charisma of leadership; construction of innovative culture

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