Modern Economics & Management Forum

During the "14th Five-Year Plan" period, the country has set goals for developing advanced socialist culture, improving social civilization, enhancing the level of public cultural services, and building a robust modern cultural industry system.The Fifth Plenary Session of the 19th Communist Party of China explicitly stated the need to promote deep integration between culture and tourism, advance the construction of urban and rural public cultural service systems, strengthen cultural confidence, and enhance the soft power of national culture.Promoting the high-quality development of culture has become an important task for China's modernization with Chinese characteristics. The integration of cultural and tourism industries can contribute to the construction and development of public cultural vitality.This paper examines the relationship between the integration of culture and tourism and the enhancement of public cultural vitality. It explores the research path for enhancing public cultural vitality in the context of cultural and tourism integration.Enhancing public cultural vitality not only enriches the content and forms of public cultural services, but also promotes the coordinated development of cultural and tourism industries. It enhances the cultural literacy of the public and increases social identification and a sense of belonging to public culture, providing strong cultural support for the construction of a harmonious society.