Research on Evolutionary Mechanism of Platform Ecosystem Based on Platform Envelope Perspective
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2369
Abstract
Platform envelope is a crucial strategy for platform ecosystem evolution. To delve into the "black box" of envelopment strategy mechanisms, this paper conducts an exploratory case study on Tencent, a representative platform enterprise, focusing on its path of platform envelopment. The study reveals that within the ecosystem context, the implementation of platform envelopment follows a mechanism chain encompassing "matching-analysis-sharing-stimulation".
Keywords
platform ecosystem, platform envelope, evolution
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[3]Cennamo C. Competing in digital markets: A platform-based perspective[J]. Academy of Management Perspectives, 2021, 35(2): 265-291.
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