An Analysis of the Pathways for Developing Agricultural Product Live Streaming Sales in Guangxi within the Context of Rural Revitalization
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i3.2362
Abstract
Within the scope of rural revitalization, live streaming sales of agricultural products emerge as a novel and promising sales approach. Given its status as a major agricultural province, Guangxi has the potential to harness this new sales model to advance rural industrial development and accelerate the rural revitalization process. This paper examines the current state of live streaming sales of agricultural products in Guangxi, delves into the challenges Guangxi faces in adopting this approach, and proposes practical pathways for its development to foster rural advancement.
Keywords
rural revitalization; Guangxi; agricultural products; live streaming sales
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[2] Li Yy, Fang Y, Liao Xh, Li Cf. Research on the Influencing Factors of the Effectiveness of Agricultural Product Live Streaming Sales in the Context of the Internet Celebrity Economy [J]. Technology and Market, 2022, 29(11): 121-125.
[3] Wang H. Empirical Analysis of the Influencing Factors on the Development of Regional Brands of Agricultural Products in Guangxi—Taking Liuzhou Snail Rice Noodles as an Example [J]. China Market, 2023(10): 77-79. DOI: 10.13939/j.cnki.zgsc.2023.10.077.
[4] Liu Zy. Research on the Development Path of Agricultural Product Live Streaming Sales under the "Internet+" Context [J]. Agricultural Economy, 2022, (08): 138-140.
[5] Jiao Wh, Wang L, Wu D. Research on the Problems and Countermeasures of E-commerce Live Streaming Sales of Agricultural Products from the Perspective of New Media [J]. Modern Agricultural Machinery, 2022, (01): 28-29.
[6] Liu Xy. Research on Rural E-commerce Assisting Rural Revitalization [J]. Economist, 2022(09): 114-115.
[7] Zhao Cx, Han J, Xu Hd. Optimization of Marketing Strategies for "E-commerce Live Streaming + Agricultural Products" in the New Media Era [J]. Business Economics Research, 2022(17): 103-105.
Copyright © 2024 Yilian Li, Xueyu Huang, Guiwen Lin
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