Modern Economics & Management Forum

This study focuses on the marketing analysis of Grin Natural toothpaste brand in New Zealand, which aims at family oral health and provides different products for children and adults, including biodegradable toothbrushes and dental floss handles. Through the optimization of marketing mix strategy (product, price, promotion), it aims to improve brand efficiency and consumer loyalty of Grin Natural. The research adopts market analysis and positioning strategy, focusing on evaluating product characteristics, pricing and channel strategy. It is found that Grin has achieved success in natural ingredients, environmental protection packaging and clear labeling, but lacks joint brand strategy. The price positioning reflects the middle-class market, and puts forward moral considerations for the accessibility of low-income groups. This study suggests that Grin use mobile technology to expand the market, and provide products and price strategies for low-income consumers to enhance market influence in an inclusive way. The research results provide valuable insights for the promotion of natural oral health products, especially in terms of global expansion and market inclusion.